you know the dance, baby.

aslowmotiondream:

ruperts / anfre / designcloud:

The Comic Sans Project shows us how would the world look like if Comic Sans wasn’t hated into oblivion. See famous brands re-imagined with this non-popular type face. (via stock logos)

Not going to lie, I fucking love all of these (well, with the exception of Louis Vuitton). The problem with Comic Sans isn’t the typeface itself perse, but the way it is used with so little thought. People slap it on wherever without realizing the visual impact text can have. Comic Sans can be found on black and white neighborhood newsletters, effects-laden Powerpoint presentations, homemade signs, lost pet flyers, passive-aggressive notes left in company break rooms, pretty much everywhere you look. It is its ubiquity and improper usage that has made Comic Sans synonymous with boringness and lack of creativity. But you look at these logo re-imaginings and you realize that Comic Sans can be applied in ways that are both effective and aesthetically pleasing, because it’s not just about the text itself but the way it interacts with the color scheme, placement, context, etc.

Remember kids, it’s not the typeface but how you put it to work.